We too, will do A2 says Freedom Foods as dairy ambitions grow

28 February 2018

Andrew Marshall, The Land
28 February 2018

Australia’s biggest long life beverage processor, Freedom Foods Group, is making a bold play for the specialty A2 dairy market, launching its own A2 milk range.

Less than a week after the A2 Milk Company announced it was ramping up its production and distribution possibilities via a new relationship with New Zealand giant, Fonterra, Sydney-based Freedom has confirmed its Australia’s Own brand will launch into the premium dairy category, too.

Its A2 milk offering, in one- and two-litre ultra high temperature (UHT) treated packs, will spearhead Freedom’s expanding dairy product range in Australia and Asia.

It will be the only UHT A2 milk offering retailed here.

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